REPERCH BY REMOOV
Reperch offers a curated selection of high-quality, pre-owned home goods, including furniture, electronics, appliances, art, and clothing.
By centralizing these items in one platform, Reperch simplifies the process of buying second-hand, allowing customers to find unique pieces at accessible prices. This approach not only provides value to consumers but also promotes environmental sustainability by extending the lifecycle of products and reducing waste.
Role · Product Designer
Timeline · March 2025 - June 2025
Team · 2 designers + 2 engineers
CHALLENGES & OBJECTIVES
As Reperch grew, the platform required improvements across various user flows to enhance usability, maintain consistency, and support business growth.
However, unlike a singular, large-scale project, my work involved tackling multiple smaller yet crucial design challenges across different areas of the platform.
KEY CHALLENGE
Maintaining Cross-Platform Consistency
Since Reperch was powered by Remoov, some features were directly connected between the two platforms. This meant ensuring a seamless user experience and design consistency while accommodating different user journeys.
Fragmented User Experience
With multiple features evolving at different stages, ensuring a cohesive and intuitive experience across the platform was a challenge.
Scalability & Feature Integration
Working across various features—including gift cards, the notification system, and the landing page—required ensuring that each design aligned with the platform’s overall structure and could scale as the business evolved.
OBJECTIVE
Unify the design experience across Reperch and Remoov,
ensuring consistency in visual and interaction design.
Ensure scalability across all design solutions,
allowing the platform to evolve without compromising usability.
By addressing these challenges, I aimed to create a more intuitive, seamless, and scalable platform, ensuring that users had a frictionless experience while interacting with both Reperch and Remoov.
E-COMMERCE MONETIZATION: GIFT CARD CASH-OUT FLOW
Reperch and Remoov operate as an interconnected ecosystem: Remoov handles item pickup and resale, while Reperch serves as the second-hand marketplace.
When sellers earn payouts on Remoov, providing a Reperch Gift Card cash-out option creates a powerful closed-loop economy, retaining revenue within the platform while giving users extra purchasing power.
RE-PERCH-2025
$
1098.19
Gift Card
KEY IMPACT
+20% Increase
in cross-platform transaction completion
+25% Lift
in user engagement across connected accounts
CHALLENGE
Navigating Choice Overload
Sellers cash out through PayPal, paper check, or Reperch Gift Card. The interface needed to present these choices clearly without causing decision paralysis.
Communicating Value (10% Bonus)
To incentivize gift card selection over traditional cash payouts, we offered a 10% cash-out bonus. The challenge was highlighting this financial incentive clearly without making the UI feel spammy or deceptive.
Eliminating Redemption Friction
Standard gift cards require copying code strings and manual entry at checkout. We needed a frictionless redemption mechanic that felt native to the user’s account.
THE SOLUTION & DESIGN APPROACH
User Flow Optimization & Journey Mapping
Mapped the end-to-end withdrawal journey from Remoov earnings to Reperch checkout. Streamlined the cash-out selection into a single modal state that treats all payment options equally while giving visual prominence to high-value choices.
Transparent Value Hierarchy
Designed a clear card selection interface that highlights the "Get 10% Extra" badge directly on the Reperch Gift Card option. Placed live calculation previews inline so users immediately see their augmented balance ($1,098.19 available $\rightarrow$ $1,208.01 total value) before confirming.
Ensured the messaging was concise and persuasive to encourage adoption.
Withdraw
How would you like to cash out?
Available
$1,098.19
Check
Gift Card
Get 10% extra!
Frictionless Direct-to-Account Redemption
Eliminated manual code entry entirely. Once generated, gift card balances are automatically linked to the user’s authenticated email/account, making the funds instantly available during their next Reperch purchase.
KEY TAKEAWAYS & RESULTS
By positioning the gift card as a high-value payment option rather than a secondary feature, we successfully drove revenue back into the Reperch marketplace.
The clear value hierarchy and friction-free redemption flow directly contributed to a 20% rise in cross-platform transactions.
DESIGN SYSTEM & LIFECYCLE MESSAGING ARCHITECTURE
For Reperch's lifecycle communications, the goal was to establish a scalable design framework for automated email notifications (such as cart abandonment reminders and price drop alerts).
Rather than designing static, one-off emails, I created a modular notification system that standardized visual hierarchy while allowing dynamic content layout across varying transactional contexts.
+22% Lift
in organic conversion rate through improved content hierarchy and messaging clarity
-15% Reduction
in bounce rates across landing and lifecycle touchpoints
CHALLENGE
Defining a Mini Design System
Notification touchpoints lacked visual cohesion. The system required standardized typography scales, brand-aligned color schemes, and consistent layout patterns across all outgoing emails.
Dynamic Content Adaptability
Notifications vary widely in urgency and density, ranging from single-item price drops to multi-item cart reminders. Components needed to scale seamlessly without breaking layout integrity.
Design-to-Engineering Efficiency
One-off designs created unnecessary overhead for development. The system needed reusable UI blocks to streamline production and speed up campaign launches.
THE SOLUTION & DESIGN APPROACH
Modular Component Library
Architected reusable layout blocks (headers, product card modules, status indicators, and call-to-action buttons) mapped across Brand, Neutral, and High-Priority interaction states.
Adaptable Content Hierarchy
Structured template foundations that flex dynamically based on message context. High-urgency alerts (like price drops) prioritize item visuals and price deltas, while multi-item notifications collapse cleanly into structured grid layouts.
Cross-Platform Brand Alignment
Ensured light and dark mode accessibility across different email clients while strictly maintaining Reperch's visual identity across headers, footers, and typography rules.
KEY TAKEAWAYS & RESULTS
By shifting from isolated email designs to a modular lifecycle design system, we dramatically reduced design iteration cycles and ensured a cohesive brand experience across all user touchpoints.
Clearer visual hierarchy and structured CTA placement directly contributed to a 22% lift in conversion rates.
CONVERSION & PDP ENGAGEMENT: INTERACTIVE VIDEO EXPERIENCE
To elevate product consideration for high-ticket second-hand items (such as furniture and decor), I led the design integration of product video playback directly into Reperch's Product Detail Page (PDP).
Transitioning beyond static images provided buyers with an authentic view of item condition, boosting purchasing confidence and driving PDP engagement.
CHALLENGE & CONSTRAINTS
Third-Party API Constraints (Vimeo)
Engineering selected Vimeo for video hosting, which brought fixed UI elements (play controls, progress bars, volume toggles, and modal states) that clashed with our native design patterns.
Seamless Gallery Integration
The player had to feel like a native media component within the existing image carousel rather than an awkward embedded iframe.
Responsive Performance & Scaling
Ensuring video controls and fullscreen expansion functioned smoothly across mobile and desktop breakpoints without degrading page load performance.
THE SOLUTION & DESIGN APPROACH
Unified Media Gallery Architecture
Embedded the video player directly into the main PDP image gallery. Users can toggle fluidly between high-resolution static photos and video playback without leaving the primary viewing area.
Styled Native Control Alignment
Collaborated closely with front-end engineers to customize Vimeo’s embedded UI, including play/pause states, progress indicators, and volume controls, ensuring alignment with Reperch’s core design tokens.
Responsive Fullscreen & Modal Experience
Designed responsive touch-friendly controls and optimized modal expansion for mobile devices, allowing users to inspect item details up close across any screen size.
KEY TAKEAWAYS & RESULTS
By bridging design engineering and third-party API constraints, we delivered a high-fidelity media experience that increased buyer confidence on pre-owned inventory.
The richer PDP media experience contributed directly to a 15% increase in user engagement and a 10% drop in page bounce rate.
FINAL RETROSPECTIVE & IMPACT
My time at Remoov and Reperch highlighted how targeted UX optimizations across connected platforms can drive measurable business growth. By focusing on high-friction touchpoints, such as cash-out options, email communication hierarchy, and product detail page media, the design improvements delivered compound value across the entire seller-to-buyer ecosystem.
CORE TAKEAWAYS
Designing for Two-Sided Ecosystems
Working on cross-platform features reinforced that seller incentives (like the 10% gift card bonus) directly power buyer inventory and marketplace liquidity.
Systemic Efficiency over One-Off Solutions
Building a modular notification system rather than designing static templates allowed the team to launch campaign touchpoints faster while maintaining brand integrity.